Katja Forbes at DMS2026 reveals why AI agents are becoming your next customers — and why brand story, emotional copy, and the traditional funnel no longer apply.
At DMS 2026, a Nestlé global commerce executive delivered one of the conference’s most urgent messages: the AI agent doesn’t respond to emotion — it reads structured data. Brands that can’t be understood by a machine will simply be skipped.
At DMS 2026, Korea’s top marketing conference, Chai Communication’s SVP revealed how AI is reshaping marketing strategy planning — not as an automation tool, but as a thinking amplifier for teams.
Why are K-Franchises exiting China for the U.S.? Discover the 2026 data behind 1,100+ stores and the premium strategy fueling K-Food’s global revolution.
South Korea’s retail map is being redrawn by a new generation of individual travelers. This report analyzes the decline of traditional duty-free shops and the meteoric rise of “OL-DA-MU” (Olive Young, Daiso, Musinsa). Discover why Myeongdong is transforming into a medical-wellness hub and how “High Frequency, Practical” consumption is redefining the world’s most dynamic retail market.
Explore the divergent beauty behaviors of Korea, the US, and Japan. Using data from the ‘OpenSurvey Beauty Trend Report 2023,’ This shows why Korea dominates in skincare layering and digital adoption, while the US leads in expressive color makeup and Japan maintains a resilient offline trust model.
Dive deep into the 5 pillars of Retail AI innovation in South Korea. This strategic report explores how AI is transforming merchandising, logistics, and customer experience. Learn about the government-backed “Distribution Data Platform” and how the convergence of AI and manufacturing is paving the way for a Zero-Stock future.
Explore the South Korean government’s 2026 strategic roadmap for industrial dominance. This report covers the 252 trillion KRW export defense plan, the massive push for AI-driven autonomous manufacturing, and the digital transformation of retail. Gain insights into how Korea aims to maintain its “Super-Gap” in the global tech race.
The e-commerce landscape in South Korea is undergoing a seismic shift. As of 2026, AliExpress has moved beyond ‘low-price gimmicks’ to directly challenge Coupang’s once-impenetrable logistics moat. With over 11,000 search impressions on this topic alone, this executive report analyzes the $1.1 billion investment strategy and the rise of ‘Zero-Click’ shopping that is redefining the world’s most dynamic retail market.
Why do global retail giants like Sephora, Boots, and Watsons stumble in the South Korean market? This executive deep-dive explores the strategic friction between ‘Global Uniformity’ and ‘Local Speed’. Discover how South Korea’s unique data-driven ecosystems and ‘Super App’ dominance created an insurmountable moat for international chains, and what global brands must learn to survive in the world’s most dynamic test bed.