agentic commerce

[Digital Marketing Summit 2026] When Your Next Customer Is an Algorithm — The Rise of Machine Customers and Agentic Commerce

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Katja Forbes at DMS2026 reveals why AI agents are becoming your next customers — and why brand story, emotional copy, and the traditional funnel no longer apply.

[Digital Marketing Summit 2026] When AI Meets the Shopper: How Nestlé Is Preparing for the Agentic Commerce Era

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At DMS 2026, a Nestlé global commerce executive delivered one of the conference’s most urgent messages: the AI agent doesn’t respond to emotion — it reads structured data. Brands that can’t be understood by a machine will simply be skipped.