[Deep Dive] 2026 E-Commerce Power Struggle: How AliExpress Targeted Coupang’s Throne
The e-commerce landscape in South Korea is undergoing a seismic shift. As of 2026, AliExpress has moved beyond ‘low-price gimmicks’ to directly challenge Coupang’s once-impenetrable logistics moat. With over 11,000 search impressions on this topic alone, this executive report analyzes the $1.1 billion investment strategy and the rise of ‘Zero-Click’ shopping that is redefining the world’s most dynamic retail market.