Katja Forbes at DMS2026 reveals why AI agents are becoming your next customers — and why brand story, emotional copy, and the traditional funnel no longer apply.
At DMS 2026, a Nestlé global commerce executive delivered one of the conference’s most urgent messages: the AI agent doesn’t respond to emotion — it reads structured data. Brands that can’t be understood by a machine will simply be skipped.
At DMS 2026, Korea’s top marketing conference, Chai Communication’s SVP revealed how AI is reshaping marketing strategy planning — not as an automation tool, but as a thinking amplifier for teams.