[K-biz Trend] Beyond Luxury: The Shocking Rise of ‘OL-DA-MU’ and Korea’s New Shopping Map
South Korea’s retail map is being redrawn by a new generation of individual travelers. This report analyzes the decline of traditional duty-free shops and the meteoric rise of “OL-DA-MU” (Olive Young, Daiso, Musinsa). Discover why Myeongdong is transforming into a medical-wellness hub and how “High Frequency, Practical” consumption is redefining the world’s most dynamic retail market.