Explore the divergent beauty behaviors of Korea, the US, and Japan. Using data from the ‘OpenSurvey Beauty Trend Report 2023,’ This shows why Korea dominates in skincare layering and digital adoption, while the US leads in expressive color makeup and Japan maintains a resilient offline trust model.
Are you planning a trip to Seoul? If so, Olive Young is likely at the top of your itinerary. But walking into a store with thousands of products can be overwhelming. To help you shop like a local, we’ve analyzed the results of the 2025 Olive Young Awards—the “Oscars of K-Beauty”—released just days ago in … Read more
Olive Young(KR) “Skincare” Best 10 (As of Dec 23, 2025 / 09am) Exchange Rate: $1 = ₩1,481 View on Olive Young kr (Rank_Skin Care) ※ Please note that these rankings are based on real-time sales data and are subject to change depending on the time of access. 1. AESTURA Atobarrier 365 Cream (80ml Awards Limited … Read more
As 2025 draws to a close, it is clear that K-Beauty has once again proven its ability to lead—not follow—global beauty trends. At K-Biz Insights, we’ve been closely monitoring the shift, and it’s now clear: Korean beauty has moved beyond mere “viral fads” to become a pillar of global strategic innovation. Rather than chasing short-lived … Read more