Korean E-commerce

[Digital Marketing Summit 2026] When AI Meets the Shopper: How Nestlé Is Preparing for the Agentic Commerce Era

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At DMS 2026, a Nestlé global commerce executive delivered one of the conference’s most urgent messages: the AI agent doesn’t respond to emotion — it reads structured data. Brands that can’t be understood by a machine will simply be skipped.

From Messenger to Market: The Strategic Genius of “KakaoTalk” Giftalk

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Discover why KakaoTalk Gift (Giftalk) is a gold mine for brands. With high profit margins, record-low return rates, and a massive +43% growth in self-gifting, see how a messenger app redefined Korean e-commerce by digitizing the “Culture of Giving.”